Website City of Waco
Director of Communications and Marketing
City of Waco
Salary: Depends on Qualifications
Job Number: 2021 -01674
Location: Waco, TX
Department: Municipal Information
Under limited supervision, directs the operations and staff of the Municipal Information Office (MIO) through effective planning, staff management and resource allocation; serves as the City’s Public Information Office (PIO) and primary media liaison to assure that the City’s key messages reach the public.
Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge and skills. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:
• Directs the staff and functions of the Municipal Information Office (MIO), including broadcast, electronic media, publications, graphics and other public information and communications programs.
• Exercises independent judgment within broad policy guidelines; develops plans to meet City goals; interprets concerns, defines desired results and determines scope and priorities of programs and special projects; encourages new ideas and collaborative approaches to solving problems.
• Creates, develops and implements comprehensive programs for dissemination of information to assure that the City’s key messages reach the public; monitors regional sources, assesses value and impact of information and develops communications strategies and action plans.
• Works with City staff and officials to develop and coordinate communications and media strategies; places stories in media outlets and online sites and coordinates and participates in interviews; coordinates media requests and press releases; manages effective relationships with regional media sources.
• Develops and presents proactive, innovative ideas to promote City issues.
• Directs MIO staff; prioritizes and assigns tasks and projects; trains and evaluates staff; develops staff skills and conducts performance evaluations; meets regularly with staff to discuss and resolve workload and technical issues; reviews the work of assigned staff to assure the work quality and timely accomplishment of assigned duties and responsibilities.
• Assures that WCCC.TV complies with state and federal government rules and regulations for public telecommunications and FCC regulations in Title 47 – Code of Federal Regulations; serves as cable TV franchise representative, handles complaints and develops technical plans for restricted-use funds.
• Designs and implements studio equipment, system and infrastructure revisions; defines needs and technical requirements and develops equipment integration plans.
• Composes communications and marketing materials on a wide variety of subjects requiring knowledge of City operations and policies; counsels City staff and officials on effective communications techniques and management and mitigation of public relations issues.
• Manages relationships with neighborhood and community groups and other regional agencies; facilitates and stimulates stakeholder communications and participation in community outreach programs; interprets and explains City programs and philosophies.
• Supports the relationship between the City of Waco, City Council and the general public by demonstrating courteous and cooperative behavior when interacting with citizens, visitors and City staff; maintains confidentiality of work-related issues and City information.
• Develops and evaluates budget request, monitors budget expenditures, makes adjustments as necessary and reports budget information.
• Is on call at all times to lead Emergency Operations Center communications effort.
• Oversees City Council presentations, communications and media relations.
• May be required to respond afterhours, including holidays and weekends, in the event of a departmental or City-wide emergency.
• Performs other assigned or related duties as required.
• Driving is essential.
• City organization, operations, policies and procedures.
• Current principles, techniques and objectives of marketing, public information, public speaking, mass communications, media relations, community relations programs and community management.
• Professional journalistic methods, including research, presentation and publication.
• Principles and practices of video production technology and applications in public access television.
• FCC guidelines, rules and regulations governing public access television.
• Local community resources and regional community services programs.
• Project planning and management principles.
• Methods and techniques used in the development and production of marketing and video projects.
• Methods and techniques used in the development and management of broadcast engineering systems.
• Techniques and practices for efficient and cost-effective management of resources.
• Methods and techniques used in the development and management of website, social media, data transmission, hosting and data storage.
• Developing community relations and communications programs from concept to completion.
• Assimilating and analyzing information from a variety of sources and developing effective action plans.
• Maintaining composure and working effectively in a high-pressure environment with changing priorities.
• Writing speeches and press releases and developing a variety of communications materials.
• Preparing and presenting information to diverse audiences, including public speaking engagements.
• Assessing and prioritizing multiple tasks, projects and demands.
• Operating a personal computer utilizing standard and specialized software.
• Establishing and maintaining cooperative working relationships with City staff, public officials, outside agencies, community groups, media representatives and the general public.
• Managing staff, delegating tasks and authority and coaching to improve staff performance.
• Communicating effectively verbally and in writing.
• Managing financial, budget and payroll operations.
• Develops audio/video and broadcast systems and infrastructure needs.
• Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing or related field.
• Six year’s increasingly responsible experience in journalism, communications and public relations including two years supervisory experience.
• Must possess a valid Texas Driver’s License.
• Public sector experience.
• Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects.
EEO StatementThe City of Waco is an Equal Opportunity Employer and is committed to providing fair and equal treatment of all applicants for employment without regard to race, gender, color, religion, national origin, age, disability, sexual orientation, or gender identity. We value diversity and are committed to creating an inclusive environment for all.
This post is only a job advertisement. The City of Waco is partnering with SGR Recruiting Agency in recruitment for this position. All applications should be submitted through the link below.
Click or Tap here to Apply: https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.governmentresource.com%2fexecutive-recruitment%2fopen-recruitments%2fwaco-tx-director-of-communications-marketing&c=E,1,StQ9Mn6hC_lVRJ0PhFsi7eGRQIwWOHTpe4dclpOYTsie4vTz1H3BhL7RjeZPqstH_bFf92DHnWfz68l1cfZlkL_h8XT8MFxE1_uKHKNxHg,,&typo=1
To apply, please visit https://apptrkr.com/2385212
The City of Waco is an Equal Opportunity Employer and is committed to providing fair and equal treatment of all applicants for employment without regard to race, gender, color, religion, national origin, age, disability, sexual orientation, or gender identity. We value diversity and are committed to creating an inclusive environment for all.
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To apply for this job please visit apptrkr.com.